International Marketing Programme – IDA Ireland
Grow new international markets
The International Marketing Programme from IDA Ireland assists clients to research and develop a plan for new international markets.
The grant enhances a company’s in-house marketing capabilities by providing external consultancy in the research, planning and execution of a plan for entry into a new international market, typically over a 6 month period. This can include a new international market or a new product or service for existing international markets.
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SMART Green Aviation EcoSystem
SDC in partnership with JLD Consulting, have been awarded feasibility funding from Aviation Skillnet Ireland to explore a multi-industry SMART Green Aviation EcoSystem in the Mid-West region of Ireland. Building on the wealth of natural and infrastructural resources in the region, there is an opportunity to develop a much larger presence in more electrical aircraft (MEA) technology development and manufacturing which would greatly build on Ireland’s market leadership in the FinTech, leasing and MRO elements of the aviation industry.
Building on the global investment on climate driven initiatives, the proposal would support and leverage off the European strategy towards Ultra Efficient Low Carbon aircraft deployment by 2035 (European Green Deal, Clean Aviation, SESAR, Horizon Europe) and the focus would be on long-term expansion of the aviation industry and commercialization in Ireland.
The proposal is essentially to develop a framework for a multi-industry type “alliance” which would target industrial, government and academic collaboration and working groups to develop the SMART Green Aviation EcoSystem; SGAESy.
The key goal of this “start-up” initiative being proposed is to expand the aviation industry in the mid-west leveraging the move towards renewable sources of energy for next generation aircraft in the effort to reduce carbon emissions. Key to any disruptive innovation and transformative type initiative is to build trust and consensus around the concept by engaging stakeholders in a collaborative and inclusive way.
SDC and partners have been actively working with key national and international stakeholders from local authorities, national politicians and government departments, academia, industry and government support agencies with a strong push for a multi-industry “alliance” to pursue this opportunity towards green acceleration, digitalisation of the aviation ecosystem and sustainable aviation investment.
SDC and partners bring extensive experience, knowledge and relationships with global aerospace industry players and institutions with an established network of global contacts in the space satellite and commercial aviation sectors. As a result of market intelligence built up over many decades interfacing with key stakeholders in these aerospace sectors, the partners hold an in-depth and advanced knowledge of the market drivers, technology direction and competitive forces in the industry.
The proposed “alliance” offers potential stakeholders the ability to assess value creation potential, market trends and competitive forces to properly position products or services for these aerospace market segments as well as identify future investments and operational decisions.
There are 3 pillars to the SMART Green Aviation EcoSystem
SMART Green SkyWay™
Establish a SMART Green SkyWay™ at the mid-west international Shannon airport campus. This would require a strategy for an “operational green airport” and the development and supply of “Clean Energy” from the local ecosystem to use renewable energy at multiple levels at the airport. The airport would become a test bed for piloting and demonstrating new technologies expanding on FMCI already on the campus.
Green Atlantic Energy Hub
Joint project with Smart Green SkyWay™ and the Green Atlantic Energy Hub (Moneypoint); “Imagine, Design and Build” a bespoke airport infrastructure for Sustainable Aviation Fuel (SAF) for todays aircraft and future “Green Hydrogen” to power next generation electric aircraft. There is significant potential for Ireland to be a net exporter of green aviation fuel.
Strategic Optimisation for Clean Aviation
The first two pillars focus on developing a physical infrastructure and branding of the region as an enabler for future electric aviation industry. We also need to focus on what we can commercialize as an export industry. Key to the programme will be technology research and development, advanced manufacturing processes and developing the technology and electric aircraft certification/regulation expertise in Ireland.
The goal would be to establish mid-west region as the centre of excellence to simulate and test the reliability of the electric aviation ecosystem. Key to this will be the ability to leverage synergies from other industries (e.g. automotive), our FDI strengths, R&D incentives and tax structure for future revenue generated in Ireland.
How the SGAESy would deliver significant and concrete impacts for
the aviation industry in Ireland and to the mid-west region in Ireland
How SGAESy Would Deliver
This initiative would position the mid-west region as the manufacturing hub for sustainable aviation fuel in Ireland, as well as the innovation centre for future green aviation hydrogen production, transport, storage and distribution. This would greatly strengthen the viability of Shannon airport as part of the national aviation infrastructure strategy.
The SMART green airport campus model developed would be a pilot that could be scaled and rolled out to other regional and national airports as part of a multi-modal connected transport strategy.
The goal would be to establish mid-west region as the centre of excellence to simulate and test the reliability of the electric aviation ecosystem which would attract significant investment in the region.
Strategic Industrial partnerships will be key to the industrialisation objectives – working with the IDA and EI to target specific aviation industry expansion to Mid-West.
- Commuter/regional/business airlines to establish commercial / R&D centres
- Aircraft technology R&D and manufacturing partners, will have an international focus
- University and industry partnerships to develop future skills required for “Green Aviation” industry initiatives
Opportunity for Talent Diversification and Expansion
The SMART Green Aviation EcoSystem collaboration proposed is ambitious and has the potential to be far-reaching into multiple sectors. It will require a long-term strategic planning programme for the technological, business and infrastructure elements, but also the human skills and resources that we will need in place at various stages of the implementation. Since the programme is wide reaching across the 3 pillars, the level of innovation, skills and expertise required will be diverse.
The various academic and education networks and service offering will have a critical part to play in the workforce design and people development elements of the strategy development and implementation. Key to the success of the initiative will be the ability of the region to provide a pipeline of talent to address the employment needs of the businesses in the region as they evolve and grow.
What it will take to make this Vision for a SMART Green Aviation EcoSystem a Reality
- Government Support and policy initiatives – Pilot Funding, Regional Green-Tech Branding, Financial Incentives/Taxation tools, ESG offset incentives
- Stakeholder Engagement & Operational Framework for the EcoSystem
- Establish Working Groups for each Pillar with Programme Manager & Key Sponsors
- Master Plan and develop Pilot Initiatives across the Pillars